Terms of Service

Last updated: October 2026 · TreeKey is a trading name of Nicholas Michael Secular, a sole trader

1. Introduction and Acceptance

These Terms and Conditions ("Terms") govern access to and use of the TreeKey website (treekey.co.uk) and the lead-generation service provided through it (the "Service"), operated by Nicholas Michael Secular, a sole trader trading as TreeKey ("we", "us", "our"). Our correspondence address (a PO Box) is Nicholas Secular / TreeKey, Unit 173384, PO Box 7169, Poole, BH15 9EL.

By creating an account, making a purchase, or otherwise using the Service, you ("you", "the Customer") agree to be bound by these Terms. If you do not agree, do not use the Service.

The Service is intended for business use by tree surgery, arboricultural, and related trade businesses. It is not intended for consumers acting outside a trade, business, or profession.

2. Description of the Service

Tree Key identifies and aggregates leads relating to tree work ("Leads") derived substantially from publicly available UK local council planning application records, Companies House records, and related public data sources.

Leads are processed using automated methods, including automated classification of whether a named agent or representative on a planning application appears to be a tree surgery or arboricultural business. This classification is a best-effort estimate and is not manually verified for every Lead.

Tree Key provides access to Lead information only. Tree Key is not a party to, and has no involvement in, any subsequent contact, quote, contract, or work arrangement between the Customer and any third party named in or connected to a Lead.

3. Accounts

You must provide accurate registration information and keep it up to date. You are responsible for all activity under your account.

We may suspend or terminate an account where we reasonably believe these Terms have been breached, or where required by law.

4. Purchases, Pricing, and Payment

What you buy. TreeKey sells a printed and posted introduction. You choose an opportunity in your area and approve the wording of your letter; we print the letter and post it, postage included, to the homeowner at the property concerned, introducing your business. You do not receive the homeowner's name, address or contact details, and there is no step that unlocks them: the homeowner contacts you directly if they choose to. An opportunity you buy is reserved to you and withdrawn from sale to other contractors by TreeKey; this does not stop other businesses finding the same public planning information or contacting the homeowner themselves. We do not guarantee that a homeowner will reply or that you will win any work.

Prices are those displayed on the Service when you buy, and include printing and postage of your letter. Prices may change; changes will not affect a purchase already paid for. Where a first-introduction price is shown on the pricing page, it applies once per business. New subscription plans are not currently offered.

Payments are processed by Stripe. A one-off purchase is a single payment: it does not start a subscription and you will not be charged again for it.

Refunds. You may cancel a purchase by emailing support@treekey.co.uk. If our cancellation process confirms that your letter was stopped before it was submitted to our printing provider, we will refund the full amount you paid. If submission has already begun, we will investigate whether the letter can be stopped and tell you the outcome; we cannot promise that it can be stopped. If your letter is not sent, we will send it or, at your choice, refund the amount you paid for it. Once your letter has been sent, refunds remain available under the Lead-Quality Promise and your statutory rights. Total refunds for a purchase never exceed the amount you paid, taking account of any earlier refunds.

Lead-Quality Promise. Every opportunity is automatically filtered to check that it describes genuine tree work before it is offered to you. On the rare occasion that an opportunity you have bought turns out not to be genuine tree work despite this, email support@treekey.co.uk telling us which purchase it concerns, and we will, at your choice, give you a replacement introduction of equivalent value or a refund for that purchase.

Your statutory rights. Nothing in these Terms, including this section and our refund policy, affects any statutory rights you have that cannot lawfully be excluded.

5. Lead Accuracy — No Warranty

Lead information reflects data available to Tree Key at the time of discovery or last check and is not guaranteed to be current, complete, or accurate. In particular, we do not guarantee that: the underlying planning application remains active or undetermined; no contractor has since been engaged by the applicant, whether or not this is reflected in the public record; contact or applicant details are current or correct; or that use of a Lead will result in a successful quote, contract, or completed job.

You are responsible for independently verifying, directly with the applicant, whether work described in a Lead remains available before committing time, quotes, or resources.

Tree Key provides the Service on an "as available" basis and, to the extent permitted by law, excludes all implied warranties and conditions relating to accuracy, completeness, fitness for a particular purpose, and satisfactory quality.

6. Acceptable Use

You agree not to: resell, redistribute, or share Lead data with any third party who is not a party to your own account, except as necessary to quote for or perform the work described; use the Service to build a competing lead-generation product; attempt to scrape, bulk-export beyond what the Service provides, or reverse-engineer the Service; use any Lead's personal data for a purpose other than contacting that person about the specific tree work described in the Lead; or misuse, harass, or make misleading representations to any person contacted via information obtained through the Service.

We may suspend access for breach of this section without refund.

7. Intellectual Property

The Service, its underlying software, aggregation methodology, and branding are owned by Tree Key or its licensors. Nothing in these Terms transfers ownership of any of this to the Customer.

Underlying public-record data (planning applications, Companies House filings) remains subject to the terms of the original source (e.g. Companies House data is available under the Open Government Licence); Tree Key's aggregation and classification of it does not create exclusive rights over the underlying facts.

8. Data Protection

Leads may include personal data (for example, an applicant's or agent's name, and in some cases contact details) sourced from public records. Tree Key processes this personal data as a data controller for the purpose of operating the lead-generation service — see our Privacy Policy for the full detail on lawful basis and your rights.

Customers who receive personal data through a Lead must handle it in accordance with UK GDPR themselves for their own onward use (e.g., adding a contact to their own CRM), and must not use it for a purpose incompatible with the reason it was provided (see clause 6).

9. Limitation of Liability

To the maximum extent permitted by law, Tree Key's total liability arising out of or in connection with the Service, any Lead, or these Terms, whether in contract, tort (including negligence), or otherwise, is limited to the total amount paid by the Customer to Tree Key in the three (3) months preceding the event giving rise to the claim.

Tree Key shall not be liable for any indirect or consequential losses, including loss of profit, loss of business opportunity, or wasted expenditure (including quoting, travel, or staff time), arising from reliance on a Lead that proves inaccurate, outdated, or already actioned.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited under English law.

10. Indemnity

You agree to indemnify Tree Key against any claim, loss, or expense arising from your breach of Section 6 (Acceptable Use) or your misuse of personal data obtained through the Service, to the extent permitted by law.

11. Suspension and Termination

Tree Key may suspend or terminate access immediately for a material breach of these Terms, illegal use of the Service, or non-payment. Sections 5, 7, 8, 9, and 10 survive termination.

12. Changes to These Terms

We may update these Terms from time to time. Material changes will be notified via the Service or by email before they take effect. Continued use after changes take effect constitutes acceptance.

13. General

Governing law. These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Severability. If any provision of these Terms is found unenforceable, the remaining provisions continue in full force.

Entire agreement. These Terms, together with the Privacy Policy and any order confirmation, constitute the entire agreement between the parties regarding the Service.

Contact. Questions about these Terms can be sent to support@treekey.co.uk.

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